新闻报道马来西亚狂犬病:有说服力的呼吁和健康信念构造
Su-Hie Ting1, Nor Izzati Md Jaafar2
1Faculty of Education, Language and Communication, Universiti Malaysia Sarawak, 94300, Kota Samarahan, Sarawak, Malaysia. suhieting@gmail.com.
EcoHealth
|October 31, 2025
概括
马来西亚报纸在2017年通过强调疾病严重程度和情绪上的吸引力来制狂犬病疫情. 到2022年,尽管病例增加,但媒体报道转向控制措施,强调新闻价值超过公共卫生风险.
科学领域:
- 公共卫生 公共卫生
- 媒体研究 媒体研究
- 兽医流行病学 兽医流行病学
背景情况:
- 在2017年之前,马来西亚经历了20年的无狂犬病状态.
- 马来西亚在2017年再次出现狂犬病,这引发了严重的生物安全问题.
- 媒体框架在公众对疾病爆发的看法和反应中起着至关重要的作用.
研究的目的:
- 为了分析马来西亚报纸中狂犬病爆发的框架.
- 为了比较2017年和2022年媒体对狂犬病的报道.
- 识别国家和地区报纸中的言辞吸引力和内容转变.
主要方法:
- 内容分析了89篇来自"星报"和"婆罗洲邮报"的新闻文章.
- 搜索术语包括"狂犬病"",狗"和"狗".
- 进行了时间序列和跨报纸的比较.
主要成果:
- 2017年媒体关注的焦点是情绪上的吸引力和疾病的严重程度.
- 2022年覆盖范围转向逻辑上诉和控制措施,尽管病例数量较高.
- 星报强调个人风险,博尔尼奥邮报强调严重性;两者都促进了保护性行动.
结论:
- 媒体对狂犬病的描述更多地受到新闻价值的影响,而不是疾病的实际严重程度.
- 在媒体中持续使用人类故事可以激发预防行动,超越最初的疫情冲击.
- 新闻框架策略应适应,以保持公众对疾病预防的参与.
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