短信宣传的有效性,以促进政府粮食援助计划的招生:试点随机试验
Emily M Melnick1,2, Francesco Acciai1, Nicole Vaudrin O'Reilly3
1College of Health Solutions, Arizona State University, 425 N 5th St, Phoenix, AZ, United States, 1 (480) 965-2100.
JMIR formative research
|October 31, 2025
概括
宣传短信没有增加亚利桑那州妇女,婴儿和儿童特殊补充营养计划 (WIC) 的入学率. 这项试点随机试验没有对符合条件的家庭加入WIC计划产生重大影响.
科学领域:
- 公共卫生 公共卫生
- 营养干预 营养干预
- 卫生沟通健康沟通
背景情况:
- 妇女,婴儿和儿童特殊补充营养计划 (WIC) 旨在改善低收入孕妇,母乳养和非母乳养产后人的营养,以及被发现存在营养风险的婴儿和五岁以下儿童的营养.
- 有效的外展策略对于最大限度地使符合条件的人群参与WIC计划至关重要.
- 短信宣传是一种现代的沟通方式,有可能广泛传播.
研究的目的:
- 评估推广短信作为增加WIC计划入学率的策略的有效性.
- 评估短信干预对亚利桑那州符合条件的家庭WIC入学率的影响.
主要方法:
- 进行了一项试点随机试验,涉及916个家庭.
- 符合条件的家庭被随机分配到接收外展短信或控制条件.
- 收集了WIC入学数据,并在各组之间进行了比较.
主要成果:
- 发现外展短信在增加WIC入学率方面无效.
- 干预组和对照组之间没有观察到统计学上显著的入学率差异.
- 试点研究表明,短信不是促进WIC参与的可行策略.
结论:
- 短信宣传不是增加亚利桑那州符合条件的家庭WIC入学率的有效方法.
- 可能需要进一步的研究来探索替代或补充的外展策略.
- 优化WIC计划的覆盖范围需要探索多样化和基于证据的沟通道.
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