在数字医疗保健中为弱势群体提供以客户为中心的共同创造价值
Suciati Mega Wardani1, Tengku Ezni Balqiah1, Rifelly Dewi Astuti1
1University of Indonesia, Depok, Indonesia.
Health marketing quarterly
|October 31, 2025
概括
数字医疗通过利用各种资源,增强弱势群体的参与和忠诚度. 这些因素提高了幸福感,通过调解效应加强了客户的忠诚度.
科学领域:
- 数字健康数字健康
- 医疗保健技术 技术 医疗保健 技术
- 健康 公平 卫生 公平
背景情况:
- 数字医疗提供了减少健康差距的机会.
- 对于弱势群体来说,了解影响参与数字健康的因素至关重要.
- 之前的文献确定了需要上下文验证的关键变量.
研究的目的:
- 探索具体资源如何影响参与数字医疗保健.
- 检查参与行为对主观幸福感的影响.
- 调查幸福感在加强客户忠诚度方面的调解作用.
主要方法:
- 通过焦点小组讨论 (FGD) 进行定性数据收集.
- 11个研究假设的定量测试.
- 分析客户操作员,临床,个人网络和数字资源.
主要成果:
- 客户操作员,临床,个人网络和数字资源显著提高了数字医疗参与.
- 增加参与行为对主观幸福感产生积极影响.
- 主观的幸福感作为一个调解者,加强客户的忠诚度.
结论:
- 数字医疗保健资源的可访问性是改善服务不足群体参与的关键.
- 加强对数字健康的参与有助于改善主观幸福感.
- 主观幸福感是促进数字医疗保健环境中长期忠诚度的关键因素.
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