估计在线网络中道德传染的影响规模:预先注册的复制和元分析
William J Brady1, Steve Rathje2, Laura K Globig2
1Department of Management and Organizations, Northwestern University, Kellogg School of Management, 2211 N Campus Dr, Evanston, IL 60208, USA.
PNAS nexus
|November 3, 2025
概括
道德传染,政治信息的传播与道德情感的表达,是强大的. 每个道德-情感词增加了13%的份额,这一发现在大型数据集和先进的方法中得到证实.
科学领域:
- 社会科学 社会科学 社会科学
- 沟通研究 沟通研究
- 政治科学 政治科学是指政治学.
背景情况:
- 社交媒体是现代生活的核心,影响信息传播,特别是在政治中.
- 在政治信息中表达道德情绪与信息传播的增加有关,称为"道德传染".
研究的目的:
- 直接复制和元分析在线政治信息传播中的"道德传染"效应.
- 通过不同的方法和大型数据集来评估道德传染的强度.
主要方法:
- 一个大规模的,预先注册的直接复制 (N = 849,266) 使用字典方法和大语言模型.
- 对5个实验室 (N = 4,821,006) 的27项研究进行了元分析,以估计人口效应的大小.
- 使用最先进的自然语言处理来测量道德情感内容的概念复制.
主要成果:
- 发现了一个显著的积极的道德传染效应 (IRR = 1.13),每一个道德-情感词增加了13%的份额.
- 直接复制 (IRR = 1.17) 提供了一个比原始研究 (IRR = 1.20) 更准确的估计人口效应.
- 道德传染模型的表现明显优于对照模型,并且在数据集和测量方法中效果强大.
结论:
- 在线政治信息传播中,道德传染效应是一个可靠的现象.
- 道德情感语言显著增强了社交媒体上政治内容的传播.
- 这些发现强调了理解在线政治沟通中的情感驱动因素的重要性.
更多相关视频
相关概念视频
00:52Social Proof
31.5K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
31.5K
01:30Impact of Individuals on Individuals
344
Human behavior is intricately shaped by social influences that arise from interactions with others in diverse contexts. These influences not only mold beliefs and attitudes but also drive the regulation of behaviors through both direct communication and observational learning. The study of these processes falls within the domain of social psychology, which seeks to understand how individuals are affected by and affect those around them.Mechanisms of Social InfluenceDirect social influence...
344
02:12Relationship Formation
45.2K
What do you think is the single most influential factor in determining with whom you become friends and whom you form romantic relationships? You might be surprised to learn that the answer is simple: the people with whom you have the most contact. This most important factor is proximity. You are more likely to be friends with people you have regular contact with. For example, there are decades of research that shows that you are more likely to become friends with people who live in your dorm,...
45.2K
01:37Social Loafing
38.9K
Another way in which a group presence can affect performance is social loafing—the exertion of less effort by a person working together with a group. Social loafing occurs when our individual performance cannot be evaluated separately from the group. Thus, group performance declines on easy tasks (Karau & Williams, 1993). Essentially individual group members loaf and let other group members pick up the slack. Because each individual’s efforts cannot be evaluated,...
38.9K
01:15Theory of Attribution I: Correspondent Inference Theory
431
Correspondent inference theory, proposed by Jones and Davis in 1965, seeks to explain how individuals infer stable personality traits from observed behaviors. It suggests that people attribute actions to underlying dispositions rather than external circumstances, particularly when the behavior appears intentional and socially significant.Voluntary Behavior and Dispositional AttributionAccording to this theory, individuals are more likely to attribute behavior to personal traits when it appears...
431
01:13Nonconscious Mimicry
5.1K
Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
5.1K