关于减少烟草危害的全球对话中的信息价值,行业影响力和利益相关者叙述:内容分析 内容分析
Jungmi Jun1, Ali Zain2, Minji Kim3
1School of Journalism and Mass Communications, University of South Carolina, Columbia, SC, United States.
Journal of medical Internet research
|November 3, 2025
概括
烟草减少危害 (THR) 信息主要由支持THR的内容主导,特别是来自高收入国家和行业集团. 越来越多的社交媒体宣传和营销对公共卫生政策构成挑战.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 控制烟草的控制方式
背景情况:
- 烟草危害降低 (THR) 是全球讨论中的一个日益重要的主题.
- 行业参与者和倡导者积极在社交媒体上塑造THR叙述.
研究的目的:
- 分析在X (以前的Twitter) 上的THR讨论.
- 检查消息价值,利益相关者的参与,地理/时间变化以及行业/倡导者的参与.
主要方法:
- 来自87个国家的17361个THR相关帖子的内容分析 (2019年7月至2023年12月).
- 专题分析以确定主导叙述.
主要成果:
- 支持THR的帖子 (71.4%) 主导,特别是来自高收入国家和倡导者,用户和行业的帖子.
- 反THR帖子更常见的是来自政府和烟草管制团体.
- 医疗保健提供者的帖子几乎均地分为支持THR和反对THR的叙述.
- 随着时间的推移,THR帖子量,宣传,产品提及和营销的显著增加.
结论:
- 在线THR话语在很大程度上是支持THR的,特别是在高收入国家和与行业相关的来源.
- 越来越多的社交媒体宣传和营销THR提出了监管和公共卫生方面的挑战.
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