中国社交媒体癌症查的情绪分析:基于机器学习的定性研究
Qi Zhou1, Lingling Qian2, Luyu Wu3
1Integrated Traditional and Western Medicine Hospital of Linping District, Hangzhou, Zhejiang Province, China.
PloS one
|November 5, 2025
概括
在社交媒体上公众对癌症查的看法揭示了与信任和有效性相关的积极情绪. 诸如恐惧和耻辱之类的负面情绪阻碍了查参与,强调了有针对性的健康沟通的必要性.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 社交媒体分析 社交媒体分析
背景情况:
- 错误的信息和消极的态度阻碍了癌症查的准入.
- 意识到早期癌症查的必要性存在,但不足.
研究的目的:
- 在社交媒体上探索公众对癌症查的看法和情绪.
- 确定影响癌症查参与的障碍和促进因素.
主要方法:
- 分析了796条来自微博,志虎和小红书的社交媒体评论.
- 利用数据收集,清理,标准化,情绪分析和内容分析.
主要成果:
- 确定了七种情绪类别:好,快乐,惊喜,愤怒,厌恶,恐惧和悲伤.
- 积极的情绪源于对医生的信任,财政支持和感知到的有效性.
- 负面情绪与对癌症的恐惧,耻辱和拖延有关.
结论:
- 调查结果为健康传播策略提供信息,以促进公众参与查.
- 强调需要个性化和情感敏感的护理沟通.
- 确定在中国促进癌症查的关键障碍和促进因素.
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