支持数字双胞胎的交互式驾驶用于智能产品管理和测试
Matti Rachamim1, Jacob Hornik2
1Matti Rachamim, Graduate School of Business Administration, Bar-Ilan University, Ramat-Gan, Israel.
Frontiers in artificial intelligence
|November 7, 2025
概括
数字双胞胎 (DTs),即实时数据更新的物理资产的虚拟复制品,被引入作为一种新的营销工具. 本研究探讨了它们在产品管理和客户满意度方面的应用,以车辆作为案例研究.
科学领域:
- 数字化和智能产品开发.
- 产品生命周期管理中的新兴技术.
背景情况:
- 数字化将产品转化为智能,互联的系统.
- 数字双胞胎 (DTs) 是物理实体的虚拟表示,通过实时数据更新.
- 数据技术对于实体管理至关重要,但在营销方面尚未探索.
研究的目的:
- 介绍数字双胞胎 (DT) 的概念.
- 在DT系统中探索人类因素 (人-in-the-loop).
- 详细介绍DT驾驶,用于交互式产品管理和营销分析.
主要方法:
- 使用车辆展示交互式数字双胞胎 (IDT) 的案例研究.
- 应用以客户为中心的技术接受模型 (TAM) 来概念化IDTs.
- 对DT属性,贡献和未来研究方向的分析.
主要成果:
- IDT可以预测和优化车辆的性能,可靠性,可持续性和客户满意度.
- 该研究将IDT概念化为智能产品和营销分析.
- 识别了DT在营销环境中的关键属性和贡献.
结论:
- 这项开创性的研究将数字双胞胎技术引入营销领域.
- 强调互动数字双胞胎在增强产品管理和客户体验方面的潜力.
- 建议未来对营销分析和智能产品的数据技术应用进行研究.
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