量化对使用语言的个人和县的普遍信任
Salvatore Giorgi1, Jason Jeffrey Jones2, Anneke Buffone3
1Department of Computer and Information Science, University of Pennsylvania, Philadelphia, PA, United States.
一般化的信任可以通过社交媒体的语言分析来衡量. 更高的信任与积极的语言以及更好的社区健康和满意度相关.
科学领域:
- 社会心理学 社会心理学
- 计算社会科学 计算社会科学
- 数字人文学科 数字人文学科
背景情况:
- 信任对于公民合作和经济增长等社会功能至关重要.
- 美国对机构的信任下降和党派分裂的增加,需要新的测量方法.
- 现有的信任评估可能会很麻烦或难以扩展.
研究的目的:
- 开发和验证一种基于语言的评估来衡量普遍的信任.
- 将此评估应用于大规模的社交媒体数据,以估计美国各县的信任水平.
- 探索估计的信任水平与社区福祉之间的关系.
主要方法:
- 收集了超过16000名Facebook用户的语言数据,并将其与自我报告的信任分数相关联.
- 开发了一个基于语言的信任评估模型.
- 将该模型应用于超过16亿个地理标签的推特 (2009-2015年) 中,以估计美国2041个县的信任.
主要成果:
- 一般化的信任与使用更多的关联词 (例如",爱"",我们"",朋友") 和更少的愤怒词 (例如",仇恨"",愚蠢") 相关.
- 社会词汇关联较弱,主要是由与"其他"术语的负面关联驱动的.
- 根据CDC和盖洛普的数据,更高的信任度县显示出更好的身体健康和更高的生活满意度.
结论:
- 语言分析提供了一个可扩展,低成本和不引人注目的方法来评估通用信任.
- 估计的信任水平与可测量的社区健康和福祉指标相关联.
- 这种方法可以帮助监测人口层面的信任动态.
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