在临床试验招募中随机比较在线激励主题
Tamunotonye Harry1, Zaib Hussain2, Jingyi Cao3
1Department of Computer Science (T.H., Y.F.), University of Vermont, Burlington, VT.
Circulation. Cardiovascular quality and outcomes
|November 7, 2025
概括
定制的网站带有激励性信息显著提高了对黑人成年人的临床试验招聘. 专注于社区,个人健康或福利的主题与标准消息相比,增加了注册和参与度.
科学领域:
- 心血管研究研究心血管研究
- 临床试验招聘 临床试验招聘
- 数字健康战略 数字健康战略
背景情况:
- 针对临床试验的有针对性的数字招聘的有效性尚不清楚.
- 激励主题可以提高参与度和注册率.
- 研究集中在黑人成年人进行高血压饮食干预试验.
研究的目的:
- 为了比较不同网站在临床试验招聘方面的动机主题的有效性.
- 评估对黑人成年人参与度和预选注册率的影响.
主要方法:
- 在两个随机试验中对网站主题 (对科学的贡献,社区福祉,个人健康,福利) 进行A/B测试.
- 招聘发生在2024年6月至12月之间.
- 测量结果:注册率和参与度 (页面浏览量,网站上的时间).
主要成果:
- 社区福利,个人健康和福利主题的报名率 (13.8%,14.1%,13.1%) 比对照组 (11.1%) 高.
- 所有替代主题都显著增加了每次会话平均页面浏览量.
- 现场平均时间在所有主题中都相似.
结论:
- 具有特定激励信息的定制网站显著改善了临床试验招聘.
- 强调社区,个人健康或福利的数字策略增强了参与和注册.
- 这些发现表明了改善心血管研究招聘的潜力.
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