预防非传染性疾病的战略沟通:提高欧洲的知名度,参与度和政策行动
Sólveig Karlsdóttir1, Anita T Munch2, Hugrún Snorradóttir1
1The Icelandic Directorate of Health, Reykjavik, Iceland.
癌症和其他非传染性疾病 (NCD) 预防联合行动项目使用战略沟通来提高知名度和利益相关者的参与度. 这种包容性的方法旨在推进非传染性疾病预防政策和欧洲各地的公众意识.
科学领域:
- 公共卫生 公共卫生
- 卫生政策 卫生政策
- 通信科学 通信科学
背景情况:
- 预防癌症和其他非传染性疾病 (NCD) 的联合行动 (JA PreventNCD) 是欧盟的一项倡议.
- 它旨在通过解决风险因素和健康不平等来减少非传染性疾病的负担.
研究的目的:
- 概述JA预防NCD的沟通和传播战略.
- 提高项目可见性,影响力和利益相关方参与度.
主要方法:
- 开发了一种战略性和包容性的沟通方法.
- 利用传统和数字平台的混合 (新闻稿,通讯,社交媒体,活动).
- 专注于与政策制定者,医疗保健专业人员,非政府组织和公众的有针对性的参与.
主要成果:
- 促进了跨不同利益相关者群体的有针对性的参与.
- 支持政策制定和推进非传染性疾病预防.
- 提高对非传染性疾病预防工作的认识和利益相关者参与度.
结论:
- 沟通策略有效地吸引多样化的受众,并鼓励对话.
- 该方法支持在NCD预防方面改变政策和制定议程.
- 持续的评估确保了响应性,基于证据的实践,以及与JA PreventNCD目标一致的影响.
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