对消费者对肉类替代标签的反应进行系统审查
Jeong-Hun Ji1, Sang Hyeon Lee1
1Department of Food and Resource Economics, Korea University 145 Anamro Seongbuk-gu, Life Science East Building, Seoul, Republic of Korea.
Appetite
|November 8, 2025
概括
肉类替代品标签对消费者的看法产生了重大影响. 在细胞培养产品中使用"蛋白质"而不是"肉"可能会减少混乱,而特定的标签可以提高清晰度和接受度.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 营销 营销 营销 营销 营销 营销
背景情况:
- 肉类替代品越来越受欢迎.
- 围绕适当的标签要求进行辩论.
- 需要研究消费者对不同标签的反应.
研究的目的:
- 系统地审查和总结有关肉类替代标签的研究.
- 分析各种标签对消费者反应的影响.
- 为政策和行业提供有关标签策略的信息.
主要方法:
- 对最近的研究进行系统审查.
- 收集和总结关于消费者对肉类替代名称的反应的研究.
- 分析标签对混,购买意图和认知的影响.
主要成果:
- 与肉类相关的标签显著影响消费者的反应.
- 在细胞培养肉类标签上使用"肉"增加了混乱; "蛋白质"可能会减少它.
- 含有肉类术语的植物性肉类标签几乎不会引起混,但可能会增加食用意愿和品味期望.
- 避免使用肉类术语可以改善人们对环境和健康益处的看法.
结论:
- 特定的,与肉类无关的标签可以减少消费者的困惑,并提高成分的清晰度.
- 强调天然性的标签可能会提高消费者对肉类替代品的接受度.
- 需要进一步研究安全,环境和营养认知以及现实世界的监管影响.
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