相关实验视频
Updated: Jan 11, 2026

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Assessment of Social Transmission of Food Preferences Behaviors
Published on: January 25, 2018
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健康饮食的社会营销:一个系统的文献综述
Shuvam Chatterjee1, Paweł Bryła2,3, Beata Ciabiada-Bryła4
1Doctoral School of Social Sciences, University of Lodz, 90-237, Lodz, Poland.
Nutrition reviews
|November 8, 2025
概括
社会营销可以促进健康饮食,但研究需要更多的理论,多样化的方法和全球范围. 社交媒体,定制信息和控制不健康食品推广等策略是消费者采用的关键.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 行为科学 行为科学
背景情况:
- 社会营销对于促进健康饮食至关重要.
- 目前的研究缺乏多样化的方法,理论驱动的方法和全球代表性.
- 这些差距阻碍了为健康饮食制定有效战略.
研究的目的:
- 分析健康饮食社会营销中的方法方法.
- 检查现有研究的理论框架和地理范围.
- 确定研究缺口,并建议促进健康饮食的未来方向.
主要方法:
- 45个研究出版物的综合文献综述.
- 基于方法,理论基础,干预策略和地理来源的研究评估.
- 对健康饮食的社会营销策略的分析.
主要成果:
- 研究集中在北美 (42%) 和欧洲 (31%),其他地区的代表性不足.
- 混合方法方法仅在四项研究中使用.
- 大多数研究缺乏理论基础,尽管技术接受模型和计划行为理论是常见的;社交媒体是一个频繁的策略.
结论:
- 理论驱动的社会营销计划对于促进健康饮食至关重要.
- 将可持续性和健康纳入饮食建议是至关重要的.
- 有效的策略包括规范不健康食品的推广和使用社交媒体,为女性和青年等目标受众提供吸引人的内容.
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