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社交媒体对公众关注的影响:巴黎奥运会案例研究
1Department of Physical Education, Chengdu University, Chengdu, Sichuan, China.
PloS one
|November 11, 2025
概括
这项研究分析了2024年巴黎奥运会,揭示了公众和媒体的注意力如何随着时间和空间的变化而变化. 媒体的关注显著影响了公众的参与,区域差异很大.
科学领域:
- 体育管理体育管理
- 城市发展 城市发展
- 媒体研究 媒体研究
背景情况:
- 大规模的体育赛事为城市发展带来了好处,需要对其时空注意力动态进行分析.
- 现有的研究往往忽视了短期事件动态,专注于长期影响,缺乏详细的定量分析.
研究的目的:
- 探索中国公众和媒体在线关注2024年巴黎奥运会的时空特征和关系机制.
- 为单个大规模事件提供短期注意力动态和地理模式的定量分析.
主要方法:
- 利用百度指数数据来追踪在线关注.
- 采用热点分析来识别地理模式.
- 应用回归分析来探索媒体和公众注意力之间的驱动机制.
主要成果:
- 注意力遵循时间模式:在赛事之前上升,在赛事期间达到顶峰,并在赛事后下降,与关键比赛日相关联.
- 空间分布显示出"东高,西低"的模式,东部沿海地区的热点.
- 媒体的关注积极而显著地引起了公众的关注,区域的影响力强度各不相同.
结论:
- 该研究揭示了社交媒体时代大规模体育关注的短期动态和空间差异化机制.
- 研究结果为优化沟通策略和加强公众参与重大体育赛事提供了理论和实践参考.
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