对于政治而言的社交媒体平台:Facebook,Instagram,Twitter,YouTube,Reddit,Snapchat和WhatsApp的比较
Shelley Boulianne1, Christian P Hoffmann2, Michael Bossetta3
1Weizenbaum Institute for the Networked Society, Germany.
New media & society
|November 12, 2025
概括
政治意识形态影响跨平台的社交媒体使用. 右翼人士在Reddit,Snapchat和WhatsApp上对政治内容的参与度更高,这表明不同的平台网络功能会影响政治话语和社区形成.
科学领域:
- 社会科学 社会科学 社会科学
- 政治科学 政治科学是指政治学.
- 沟通研究 沟通研究
背景情况:
- 公民与各种社交媒体平台的接触正在增长.
- 了解平台的采用和用于政治目的的使用至关重要.
研究的目的:
- 调查公民采用哪些社交媒体平台,以及为什么政治目的.
- 分析政治意识形态在平台采用和内容参与中的作用.
主要方法:
- 2019年和2021年从加拿大,法国,美国和英国的12,302名个人收集的调查数据.
- 分析的重点是平台的采用,接触政治内容,并在Facebook,YouTube,Instagram,Twitter,Reddit,Snapchat和WhatsApp上发布行为.
主要成果:
- 政治意识形态预测了所有调查平台的采用和政治用途.
- 雷迪特,Snapchat和WhatsApp显示了独特的模式,右翼用户更有可能参与政治内容.
- 观察到一个道过程:平台的采用>政治内容的曝光>政治内容的发布,每个阶段都在扩大意识形态差距.
结论:
- 像Reddit,Snapchat和WhatsApp这样的平台的独特网络功能可能会促进意识形态上分离的政治参与.
- 调查结果表明,这对政治上同质的在线社区的形成有影响.
- 政治社交媒体使用的意识形态差异通过参与的道过程得到了放大.
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