揭示了中国各地区酒消费者行为和关键驱动因素的差异
Jiang Xie1,2,3, Yiyuan Chen1,2,3, Ruiyang Yin4
1China Food Flavor and Nutrition Health Innovation Center, Beijing Technology and Business University, Beijing 100048, China.
Foods (Basel, Switzerland)
|November 13, 2025
概括
中国的酒消费因地区而异. 成熟市场优先考虑饮酒体验,而新兴市场则关注品牌,揭示消费者的不同偏好,并为目标营销策略提供信息.
科学领域:
- 消费者行为分析 消费者行为分析
- 机器学习应用 机器学习应用
- 区域市场细分 区域市场细分
背景情况:
- 中国的酒消费量呈现出显著的区域差异.
- 了解这些区域差异对于有效的市场战略至关重要.
研究的目的:
- 分析不同地区中国酒消费者的感官偏好和影响因素.
- 揭示区域酒消费行为背后的核心驱动机制.
主要方法:
- 综合区域消费者数据,包括感官属性 (苦味,麦芽味,蜂蜜香味,口感,泡) 和消费变量 (品牌,包装).
- 采用机器学习模型,如集体学习 (LightGBM),支持矢量机 (SVM) 和特征挖掘的决策树.
主要成果:
- 成熟市场的消费者优先考虑饮酒体验和可饮性.
- 规模占主导地位的市场的消费者专注于泡的持久性,细度和颜色.
- 增长市场的消费者表现出强烈的品牌导向.
结论:
- 区域异质性显著影响影响中国酒消费的因素.
- 数据驱动的洞察力支持跨区域的产品定制,精密营销和资源优化在中国酒市场.
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