连锁餐厅卡路里发布法律,肥胖和消费者福利
Charles Courtemanche1, David Frisvold2, David Jimenez-Gomez3
1University of Kentucky, USA.
概括
菜单卡路里标签法律通过提供信息和创造道德成本,影响饮食习惯和福祉,影响消费者选择. 这些发现表明,卡路里信息对饮食决策的双重影响.
科学领域:
- 公共卫生 公共卫生
- 行为经济学是一种行为经济学.
- 营养科学 营养科学
背景情况:
- 连锁餐厅菜单上的强制性卡路里标签旨在告知消费者并减少肥胖.
- 之前的研究已经探讨了卡路里信息的影响,但潜在的机制仍在争论中.
研究的目的:
- 调查要求在连锁餐厅菜单上标明卡路里含量的法律的有效性.
- 模拟和实证测试卡路里信息影响消费者选择和幸福感的道.
主要方法:
- 开发了一种具有多个影响道的热量消耗经济模型.
- 利用行为风险因素监测系统 (BRFSS) 关于体重指数 (BMI) 和幸福感的数据.
- 进行了关于饮食地点选择和随机卡路里信息暴露对菜单项目感知影响的调查.
主要成果:
- 卡路里标签提供了突出的信息,影响消费者选择.
- 卡路里信息强加与不健康的食物选择相关的福利降低的道德成本 (内).
- 结果与一种经济模型一致,该模型解释了卡路里标签的信息和心理影响.
结论:
- 卡路里标签法通过信息和心理途径有效.
- 了解这些双重影响对于公共卫生政策和干预至关重要.
- 未来的研究可以探索不同人群的长期影响和变化.
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