促进可持续的食品消费:上循环食品的理论框架
Xi-Yu Zhang1, Ching-Tzu Chao2, Han-Shen Chen2,3
1Department of Accounting, School of Business, Jiaxing University, Jiaxing, China.
Frontiers in psychology
|November 13, 2025
概括
消费者 消费者 消费者
科学领域:
- 消费者行为 消费者行为
- 可持续的消费可持续的消费
- 食品科学 食品科学 食品科学
背景情况:
- 上循环食品提供环境和社会效益.
- 了解消费者购买上循环食品的驱动因素对于可持续消费至关重要.
研究的目的:
- 研究消费者购买上循环食品的心理,社会和环境决定因素.
- 将价值-信念-规范理论 (VBNT),社会认知理论 (SCT) 和自决理论 (SDT) 整合到一个多理论框架中.
主要方法:
- 对402名在线受访者进行了一项调查.
- 部分最小平方结构方程建模 (PLS-SEM) 用于数据分析.
主要成果:
- 生物圈和利他主义的价值观显著地推动了对回收食品的购买意图.
- 后果意识调解了价值观和对高循环食品的态度之间的关系.
- 社交媒体广告增强了自我效能,价值识别,自主性和控制动机.
结论:
- 个人价值观,后果意识和社交媒体刺激是影响上循环食品消费的关键因素.
- 战略应侧重于与消费者价值观保持一致,并增强对可持续食品选择的动机.
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