检查口服尼古丁袋在TikTok上是如何趋势的:一种定性描述性研究
Ashmeet Mand1, Karlee Fonteyne1, Laura Struik1
1University of British Columbia Okanagan, Kelowna, BC, Canada.
JMIR formative research
|November 14, 2025
概括
口服尼古丁袋 (ONP) 正在TikTok上流行,内容淡化了风险,使青少年的使用正常化. 这凸显了社交媒体限制的必要性,以保护年轻人免受尼古丁的伤害.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 尼古丁产品研究 尼古丁产品研究
背景情况:
- 口服尼古丁袋 (ONP) 越来越受欢迎,特别是在年轻人中.
- 尼古丁使用对青少年造成重大健康风险.
- 像TikTok这样的社交媒体平台被用来向年轻观众推广ONP.
研究的目的:
- 在TikTok上调查口服尼古丁袋 (特别是Zyns) 的描绘.
- 了解如何在一个受欢迎的青年社交媒体平台上代表和传播ONP的使用.
主要方法:
- 分析了132个TikTok视频的定性描述性研究,这些视频使用了#zyn,#zyns和#nicotinepouch标签.
- 采用了以布劳恩和克拉克的方法为指导的专题分析.
- 协作编码确保了主题识别的可靠性.
主要成果:
- 五个主要主题出现了:"Zyn运动" (流行文化趋势),"男孩天堂" (男性统治),淡化负面后果",生活不需要停止" (方便),以及积极的感官体验.
- 内容在很大程度上被宽恕和正常化的ONP使用.
- 作为主要用户,男性个体的比例不成比例.
结论:
- TikTok显著影响了年轻人对ONP的看法,认为ONP是时尚且无害的.
- 通过社交媒体,ONP可以快速融入青年文化.
- 对年轻人可访问的社交媒体内容有必要增加限制.
关键词:
在 ONP ONP 里面.在这里,我们可以看到TikTok,TikTok,TikTok.齐恩·齐恩 (Zyn Zyn) 是一个有趣的故事.口服尼古丁袋是一种口服尼古丁袋.定性研究是指质量研究.社交媒体 社交媒体年轻人年轻人年轻人年轻人年轻人年轻人更多相关视频
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