短信提醒的有效性,以增加对HPV免疫的需求:格鲁吉亚的一个随机对照试验
Niall Daly1, Sarah Merriam2, Giulia Tagliaferri2
1Behavioural Insights Team, London, UK niall.daly@bi.team.
BMJ open
|November 17, 2025
概括
行为信息的短信提醒在青少年女孩中显著增加了人类乳头瘤病毒 (HPV) 疫苗接种率. 即使是单一的短信提醒也提高了疫苗接种率,与没有提醒相比,特定版本的有效性更高.
科学领域:
- 公共卫生 公共卫生
- 疫苗学 疫苗学 疫苗学
- 卫生沟通健康沟通
背景情况:
- 人类乳头瘤病毒 (HPV) 感染是导致宫癌的主要原因之一.
- 疫苗接种是预防HPV的一个关键策略.
- 需要有效的提醒系统来改善HPV免疫覆盖率.
研究的目的:
- 评估行为信息短消息服务 (SMS) 提醒对HPV免疫需求的影响.
- 为了比较不同的SMS提醒版本的有效性.
主要方法:
- 在格鲁吉亚,个别随机对照试验涉及55,176名10-12岁的女孩.
- 五组:四个治疗臂接收不同的SMS提醒,一个控制臂没有收到提醒.
- 护理人员和参与者对小组分配是盲目的.
主要成果:
- 与对照组相比,所有SMS提醒版本都显著增加了HPV疫苗接种率.
- 最有效的SMS版本 (版本3) 导致接种疫苗的几率提高了65% (OR=1.65).
- 其他版本显示赔率增加,从34%到42%不等.
结论:
- 基于行为的SMS提醒在促进HPV疫苗接种方面是有效的.
- 针对性SMS干预可以显著提高青少年女孩的免疫接种率.
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