观察与品尝:感官评价方式影响食物健康感知
Courtney Szocs1, Dipayan Biswas2, Mikyoung Lim2,3
1The Pennsylvania State University, University Park, PA, USA.
Psychological reports
|November 17, 2025
概括
品尝食物,而不是只是看它,使复杂的口味的物品看起来更健康. 这种感官评估差异会影响人们对食物的健康感知,从而影响消费者选择.
科学领域:
- 消费者行为 消费者行为
- 感官科学 感官科学
- 食品心理学 食品心理学
背景情况:
- 食品的健康性显著影响消费者选择.
- 消费者通过视觉线索或多感官采样来评估食品的健康性.
- 感官评估模式对感知健康性的影响尚未完全理解.
研究的目的:
- 调查评估食物的感官模式 (采样与观看) 是否对感知到的健康有不同的影响.
- 根据感官评估模式,探索驱动任何观察到的健康感差异的潜在机制.
主要方法:
- 进行了四项预先注册的研究.
- 参与者通过视觉检查或直接取样来评估食品的健康性.
- 实验操纵包括突出添加的风味来测试调解和适度.
主要成果:
- 与仅仅观察时相比,在采样时,食用混合风味/成分的食物被认为更健康.
- 这种效果是由于在仅视觉评估过程中添加的风味/成分的突出性增加而导致的.
- 强调添加的风味或评估简单成分的食物减弱了效果.
结论:
- 感官评价方式显著影响食物的健康感知,特别是复杂风味的食品.
- 仅视觉评估会增加添加的成分的突出性,可能会膨胀感知到的健康性.
- 这些发现对食品营销,产品设计和消费者信息有影响.
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