审美动机通过推拉理论塑造旅游者重新访问的意图
Changrong Peng1, Meidi Zhang2, Xiaodong Zhang1
1College of Arts, Hebei University of Economics and Business, Shijiazhuang, China.
Scientific reports
|November 17, 2025
概括
了解游客的满意度和重新访问文化遗产遗址的意图是可持续旅游的关键. 审美动机,成本效益分析和功能价值驱动重新访问,而满意度则调解其他因素.
科学领域:
- 文化遗产旅游 文化遗产旅游
- 旅游管理 旅游管理
- 行为经济学是一种行为经济学.
背景情况:
- 历史和文化景点对于旅游发展至关重要.
- 了解影响游客满意度和重新访问意向的因素对于遗产管理至关重要.
研究的目的:
- 探索影响游客满意度的因素,并重新访问历史和文化景点的意图.
- 测试基于推拉理论的模型,使用结构方程建模.
主要方法:
- 结构方程建模用于分析各种动机,价值观,满意度和重新访问意图之间的关系.
- 收集和分析数据以验证拟议的理论模型.
主要成果:
- 审美动机和成本效益分析对游客的满意度和再次访问的意图都有积极的影响.
- 历史/文化动机和服务价值提高了满意度,这反过来又影响了重新访问的意图.
- 功能价值直接提高了再访问的意图,而休/娱乐动机没有显著的影响.
结论:
- 政策制定者可以利用对美学,成本效益和功能价值的发现来增强旅游体验并促进可持续的遗产旅游.
- 满意度作为一个关键的调解者,突出其在旅游决策过程中重复访问的重要性.
- 针对特定动机和价值观的有针对性的战略可以改善遗产吸引力管理和经济可行性.
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