超越世界?超越世界? 没有,谢谢! 探索Z世代抵抗行为背后的机制
Ning Ding1, Liling Hu1, Qin Zhao1
1Department of Global Convergence, Kangwon National University, Chuncheon, Republic of Korea.
Frontiers in psychology
|November 19, 2025
概括
代Z表现出对元宇宙的抵抗力,原因是异化和风险等因素,而不是感知到的复杂性. 了解这些障碍对于元宇宙平台参与策略至关重要.
科学领域:
- 数字经济数字经济
- 人与计算机的交互
- 社会学 社会学 社会学
背景情况:
- 超宇宙正在扩展到现实世界的应用.
- 作为数字经济的关键人物,Z世代对metaverse的热情很低.
- 了解Z世代对元宇宙的抵抗是非常重要的.
研究的目的:
- 系统地探索Z世代对元宇宙的抵抗行为.
- 确定这种抗性的潜在原因和促成因素.
- 为针对Z世代的元宇宙平台提供可操作的见解.
主要方法:
- 混合方法方法结合了定性和定量分析.
- 基于25次深入采访的理论分析,以确定抵抗因子.
- 结构方程建模 (SEM) 和模糊集定性比较分析 (fsQCA) 来检查因果关系.
主要成果:
- 确定了七个关键的抵抗因素:人际疏远,心理负担,社会规范冲突,价值怀疑,感知复杂性,感知不可用性和感知风险.
- 除了感知复杂度之外的所有因素都显著影响了抵抗行为.
- 通过fsQCA识别了导致抗性的九种不同的条件配置.
结论:
- 代 Z 的反抗元宇宙是多方面的,由社会,心理和感知因素驱动.
- 感知到的复杂性不是阻力的主要驱动因素.
- 洞察力为metaverse平台策略提供信息,以增强Z世代的用户体验和参与度.
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