消费被忽视和未充分利用的物种的障碍和驱动因素:来自六个欧洲国家的证据
Simoun Bayudan1, Lukas Zagata2, Lucie Plzakova2
1Department of Agricultural Economics, Faculty of Bioscience Engineering, Ghent University, Ghent, 9000, Belgium. SimounRainierLuis.Bayudan@UGent.be.
Scientific reports
|November 19, 2025
概括
了解消费者对被忽视和未充分利用物种 (NUS) 的态度是关键. 心理和功能障碍阻碍了NUS消费,而健康,环境和口味的动机鼓励了它.
科学领域:
- 食品科学与营养 食品科学与营养
- 消费者行为研究是消费者行为研究.
- 可持续农业 可持续农业
背景情况:
- 被忽视和未充分利用的物种 (NUS) 对农业生物多样性和景观健康至关重要.
- 关于影响消费者采用NUS产品的因素的研究有限.
- 本研究通过检查NUS消费的驱动因素和障碍来解决这一差距.
研究的目的:
- 调查消费者对包括NUS在饮食中的障碍和驱动因素的看法.
- 分析影响消费NUS产品意愿的因素.
- 将创新阻力和食物选择理论应用于NUS消费.
主要方法:
- 在六个欧洲国家进行了一项在线消费者调查.
- 分析了4802名参与者的数据 (年龄和性别平衡).
- 用层次的多重线性回归来建模消费意图.
主要成果:
- 消费者表现出对消费NUS.的中立立场.
- 心理和功能障碍对消费意图产生了负面影响.
- 与健康,环境和品味相关的动机对意图产生了积极的影响.
结论:
- 了解障碍物和驱动因素的相互作用对于促进NUS消费至关重要.
- 需要有针对性的战略来解决心理和功能障碍.
- 利用健康,环境和口味的好处可以提高消费者对NUS的接受度.
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