改善低碳消费的激励策略
Yeyi Guo1, Qiyan Zeng2,3, Weiguang Wu4,5
1College of Economics and Management, Zhejiang A&F University, Hangzhou, Zhejiang, China.
Environmental management
|November 21, 2025
概括
消费者更喜欢低碳消费激励措施,特别是政府认证的产品,有物质奖励和详细信息. 这些发现指导了有效的低碳战略开发.
科学领域:
- 环境经济学环境经济学
- 消费者行为 消费者行为
- 可持续的消费可持续的消费
背景情况:
- 减少碳排放需要促进低碳消费.
- 激励策略对于推动消费者采用低碳行为至关重要.
研究的目的:
- 调查中国消费者对低碳消费激励策略的偏好.
- 确定影响这些策略有效性的关键特征.
主要方法:
- 使用来自中国消费者的数据进行了选择实验.
- 根据不同的激励策略特征,分析了消费者偏好.
主要成果:
- 消费者对低碳消费激励措施的需求显著.
- 优先排名:低碳认证 > 奖励表格 > 低碳信息 > 销售道.
- 消费者更喜欢政府认证,物质奖励,丰富的信息标签和专门的销售道.
结论:
- 消费者偏好为设计有效的低碳激励策略提供了可操作的见解.
- 基于认证,奖励,信息和道的定制激励措施可以提高低碳消费.
相关概念视频
Incentive Theory: Pull Theory of Motivation
838
Incentive theory, or the "pull theory" of motivation, suggests that external rewards primarily drive behavior. Individuals are motivated to engage in activities when they anticipate a desirable outcome. This is why people often work hard for promotions or study intensively to achieve high grades. These incentives can be tangible, physical rewards such as money or promotions, or intangible, non-physical rewards like praise and social recognition.
The theory differentiates between...
The theory differentiates between...
838
Sustainable Development
14.7K
As the human population continues to grow and use resources, we must be mindful of our planet’s natural limits. Sustainable development provides a pathway to maintain and improve human life now while also ensuring that future generations will have the resources that they need. The long-term success of sustainability efforts rests on understanding the interplay between human actions and ecological systems.
14.7K
Design Example: Sustainability in Concrete Building
379
As the construction industry moves towards more eco-friendly practices, concrete's adaptability and its ability to incorporate sustainable features make it a key material in the drive towards greener building solutions.
There are multiple approaches to achieve sustainability in a commercial concrete building. For instance, construct a concrete parking area under the building, utilizing pervious concrete paver blocks in open areas to facilitate rainwater collection through an underground...
There are multiple approaches to achieve sustainability in a commercial concrete building. For instance, construct a concrete parking area under the building, utilizing pervious concrete paver blocks in open areas to facilitate rainwater collection through an underground...
379
Efficiency of The Carnot Cycle
3.6K
The hypothetical Carnot cycle consists of an ideal gas subjected to two isothermal and two adiabatic processes. Since the internal energy of an ideal gas depends only on its temperature, which is the same before and after the completion of the Carnot cycle, there is no change in its internal energy. Hence, using the first law of thermodynamics, the total heat exchanged by the ideal gas equals the total work done. Thus, we can quantify the efficiency of the Carnot cycle via the heat exchanged...
3.6K
Energy Budgets
10.5K
Organisms must balance energy intake with the energy required for growth, maintenance and reproduction. These trade-offs result in a variety of survivorship and reproductive strategies, including semelparity and iteroparity. Semelparous species, like annual plants, have only one reproductive episode in their lifetimes and consequently have short lifespans. Iteroparous species, by contrast, have many reproductive events during their lifetimes but have relatively few offspring. These two...
10.5K
Persuasion Strategies
42.9K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
42.9K


