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影响的认知和社会途径:检查社交媒体内容,信息有用性和饮食变化

Saleh Bazi¹, Hadeel Khmaiseh¹, Doa'a Hajawi²

¹Department of Marketing, Faculty of Business, Yarmouk University, Shafiq Irshidat Str, P O Box 566, Irbid, 21163, Jordan.

Acta psychologica

|November 22, 2025

概括

社交媒体内容通过信息和规范因素塑造知觉的信息有用性,显著影响饮食习惯. 了解这些影响对于有效的数字健康沟通至关重要.

科学领域:

消费者心理学消费者心理学
数字健康传播数字健康传播
行为科学行为科学

背景情况:

社交媒体平台对塑造消费者行为,包括饮食选择的影响越来越大.
双流程理论为了解信息是如何处理和影响决策的提供了一个框架.
关于社交媒体内容特征和社会动态对不同文化背景下的饮食习惯的具体影响的研究有限.

研究的目的:

利用双流程理论调查社交媒体内容对消费者饮食行为的影响.
检查信息因素 (内容质量,个性化,来源可信度,真实性) 和规范因素 (同行影响,社会接受) 如何影响信息的帮助性.
为了确定感知到的信息帮助对饮食习惯变化的影响.

主要方法:

用结构方程建模 (SEM) 分析来测试拟议的关系.
收集数据以评估各种内容相关和社会动态因素的影响.
这项研究分析了对感知信息有用性的直接和间接影响以及随后的饮食行为.

主要成果:

内容质量,个性化,来源可信度,来源真实性和同行影响力显著预测知觉到的信息有用性.
社会接受度显示出显著的负相关性,表明潜在的文化差异.
感知到的信息有用性是饮食习惯变化的强有力的预测因素.

结论:

社交媒体内容的信息和规范方面通过感知信息的有用性显著影响饮食行为.
这些发现在数字健康沟通的背景下完善了双流程理论,并突出了文化突发事件.
对于开发文化敏感的健康干预措施和优化公共卫生社交媒体策略存在影响.

关键词:

饮食习惯饮食习惯双过程理论是双过程理论.信息影响影响信息的影响.约旦约旦约旦约旦约旦规范性的影响规范性的影响社交媒体社交媒体

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