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开发一个在线大麻商店模式,用于大麻监管科学
J T Borodovsky1,2, S Bairaboina3, C A Struble4
1Center for Technology and Behavioral Health, Dartmouth Geisel School of Medicine, Lebanon, NH, USA.
medRxiv : the preprint server for health sciences
|November 24, 2025
概括
在线评估大麻营销和销售平台 (POEMMS) 是研究大麻消费者行为的有效工具. 它准确地反映了现实世界的支出和对在线大麻商店的看法.
科学领域:
- 大麻监管科学 大麻监管科学
- 消费者行为研究 消费者行为研究
- 数字营销评估数字营销评估
背景情况:
- 合法大麻行业越来越依赖于在线营销.
- 现有的工具有限,以评估在线大麻营销对消费者行为的影响.
- 在线评估大麻营销和销售平台 (POEMMS) 是为了弥补这一缺口而开发的.
研究的目的:
- 测试POEMMS平台的可行性,可用性和生态有效性.
- 评估POEMMS作为大麻监管科学的一个工具.
- 评估平台能够引起有效的消费者行为和认知的能力.
主要方法:
- 通过社交媒体招募美国成年人 (N=678) 进行模拟的在线大麻购物任务,使用POEMMS.
- 参与者完成了一项购物后调查,调查了消费习惯和平台可用性/现实性.
- 斯皮尔曼相关性分析了店内和自我报告的支出之间的关系.
主要成果:
- 在参与者中,POEMMS表现出高度的可用性和感知到的现实主义.
- 购物任务支出与各种产品类型 (花,缩剂,食用品) 的自我报告支出有很强的相关性.
- 该平台成功地从多样化的大麻使用者样本中获得了行为和感知上有效的反应.
结论:
- POEMMS是一个可行的和有效的工具,用于评估在线大麻营销效应.
- 该平台提供了有价值的数据,以告知大麻营销政策和监管.
- 这些发现支持POEMMS在大麻监管科学中的实用性.
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