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探索基于网络的眼球追踪使用股权众筹决策中的性别同类关系背后的注意力机制
Marco Barone1, Candida Bussoli2, Lucrezia Fattobene3
1Department of Management, Finance and Technology, LUM Giuseppe Degennaro University, 70010, Casamassima, Italy. m.barone@lum.it.
Scientific reports
|November 25, 2025
概括
女性投资者在股权众筹中表现出性别同志性,更多地关注与她们的性别相匹配的投资,特别是如果她们在财务上知识较少. 这种注意力偏差影响了他们的投资决策.
科学领域:
- 行为金融是行为金融.
- 认知心理学 认知心理学
- 企业家金融 企业家金融
背景情况:
- 投资者的特点在很大程度上影响了对创业投资机会的偏好.
- 性别是影响投资决策和球队选择的关键因素.
- 性别同性恋描述的是倾向于青由同一性别的个人领导的机会.
研究的目的:
- 调查股权众筹 (EC) 中性别同性恋背后的注意力机制.
- 检查性别和金融知识如何影响投资者的注意力和随后的投资选择.
- 了解企业家金融中的性别动态的认知基础.
主要方法:
- 利用基于网络摄像头的眼球追踪来监控投资者的注意力.
- 分析了对企业家团队性别组成的固定时间和延迟.
- 雇员调解分析将注意力偏差与投资偏好联系起来.
主要成果:
- 在女性投资者中证实了性别同性恋,这些女性投资者对同性团队的固定性更快,更长.
- 发现较低的财务知识在女性投资者中放大了这种同性恋效应.
- 观察到,对女性领导团队的注意力增加显著影响了女性投资者的偏好,与男性投资者不同.
结论:
- 投资者的注意力是由上下注意力控制指导的,受性别和财务素养的影响.
- 对同性企业家团队的关注偏见直接影响了股权众筹中的投资决策.
- 调查结果提供了对创业金融认知过程的见解,并对平台设计和金融教育产生了影响.
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