利益相关者的感知如何为制药战略做出贡献:拉丁美洲的一个区域案例研究
Talita da Silva Ferreira1, Giovanni M Pauletti2, Luis Vázquez-Suárez1
1Department of Business Administration, Instituto Multidisciplinar de Empresa (IME), Campus Unamuno, Edificio FES, University of Salamanca, 37007 Salamanca, Spain; lvazquez@usal.es.
Journal of market access & health policy
|November 26, 2025
概括
了解利益相关者的看法是制药公司的关键. 监管知识使专业人员能够导航全球市场并提高组织绩效.
科学领域:
- 制药业务战略 制药业务战略
- 利益相关者管理 利益相关者管理
- 全球市场准入 全球市场准入
背景情况:
- 利益相关者的看法对制药战略有很大影响,影响研究,市场准入,定价和企业声誉.
- 有效地管理利益相关者的看法对于在竞争激烈的制药行业取得成功至关重要.
研究的目的:
- 探索利益相关者的知识如何为制药行业提供见解和战略.
- 了解监管知识在国际制药战略实施中的作用.
主要方法:
- 定性,探索性的案例研究研究.
- 与来自拉丁美洲的16名国际利益相关者进行半结构化采访.
- 采访数据的词法分析使用了文本和问卷的多维分析接口 (IRaMuTeQ).
主要成果:
- 利益相关者的贡献为制药战略制定提供了宝贵的见解.
- 该研究确定了利益相关者的看法影响制药业务的关键领域.
- 词汇分析揭示了利益相关者对监管环境的观点的模式.
结论:
- 对于支持和实施国际制药战略的专业人士来说,监管知识至关重要.
- 监管专业知识促进了全球市场的知情决策和增强组织绩效.
- 导航复杂的监管环境需要强大的监管知识的制药专业人士.
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