探索物质主义,消费民族中心主义和强迫性购买之间的关系
Róbert Štefko1, Martin Rigelský1, Ivana Ondrijová2
1Department of Marketing and International Trade, Faculty of Management and Business, University of Presov, Prešov, Slovakia.
Frontiers in psychology
|November 26, 2025
概括
唯物主义价值观与斯洛伐克的强迫性购买有很强的相关性. 消费者民族中心主义并没有调解这种关系,尽管它与唯物主义有着积极的联系.
科学领域:
- 消费者行为 消费者行为
- 社会心理学 社会心理学
- 营销科学 营销科学
背景情况:
- 唯物主义价值观和消费者民族中心主义是影响购买决策的关键因素.
- 理论模型表明,唯物主义可能会驱动强迫性购买,而民族中心主义则会影响产品偏好.
- 这些构造的相互作用,特别是在斯洛伐克等中欧市场,仍然未被充分探索.
研究的目的:
- 调查斯洛伐克物质主义价值观,消费民族中心主义和强迫性购买之间的关系.
- 检查消费者民族中心主义在物质主义-强迫性购买联系中的潜在调解作用.
- 为了解后社会主义市场环境中的消费者行为做出贡献.
主要方法:
- 在线调查使用经过验证的物质主义,民族中心主义和强迫性购买等级.
- 配额抽样确保了斯洛伐克样本的人口代表性.
- 统计分析包括相关性,线性回归和中介分析的引导.
主要成果:
- 唯物主义价值观与强迫性购买有显著的积极关联.
- 消费者民族中心主义与唯物主义正面相关.
- 在物质主义和强迫性购买之间没有发现民族中心主义的显著调解效应.
结论:
- 价值导向,特别是唯物主义,显著影响有问题的购买行为.
- 研究结果支持价值观与消费者行为之间的理论联系,在独特的社会文化背景下得到验证.
- 讨论了对负责任消费营销和风险组识别的实际影响.
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