实证调查继续使用在线会议的意图
1Graduate School of Science and Engineering, Chiba University, Chiba, Japan.
Scientific reports
|November 26, 2025
概括
积极的情绪显著提高了用户对在线会议平台的忠诚度,而负面的社交存在和技术问题则减少了它. 了解这些因素可以提高用户保留率.
科学领域:
- 人与计算机的交互
- 心理学 心理学 心理学
- 信息系统信息系统信息系统
背景情况:
- 在线会议平台对于现代沟通至关重要.
- 了解用户的持续意图对于平台的成功和用户保留至关重要.
- 现有的研究往往忽视了认知,情感和情感因素在这种情况下的相互作用.
研究的目的:
- 调查影响用户继续使用在线会议平台的意图的关键机制.
- 开发和验证基于认知-情感-认知框架的理论模型.
- 为增强在线会议环境中的用户体验和保留提供可操作的见解.
主要方法:
- 通过与17名中国用户进行半结构面试进行定性探索,并使用接地理论进行分析.
- 使用对292名用户的调查进行定量验证,并使用基于共变量的结构方程建模 (CB-SEM) 进行分析.
- 将定性发现集成到测试用户持续意图的理论模型中.
主要成果:
- 积极的情绪对持续的意图产生了最强的积极影响 (β = 0.791).
- 负面的社交存在具有较弱的负面影响 (β = -0.164),受互动/反不足和注意力分散的影响.
- 技术优势和减轻压力的虚拟感知积极影响了情感体验,而自我效能则缓解了负面的社会存在-持续意图联系.
结论:
- 积极的情绪对于在线会议平台的用户忠诚度至关重要.
- 解决互动缺陷和技术限制对于减轻负面社会存在至关重要.
- 平台设计应优先考虑培养积极的情感体验,并利用用户的自我效能来实现持续的参与.
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