事件驱动的动力学,区域差异和网民参与:描述和探索新浪微博上的疟疾话语,以加强健康传播
Ning Wang1,2, Xu Zhao1,2, Chengyuan Li3
1School of Artificial Intelligence and Computer Science, Jiangnan University, 1800 Lihu Avenue, Wuxi, 214121, Jiangsu, China.
Malaria journal
|November 27, 2025
概括
在新浪微博上的疟疾讨论是以事件为导向的,官方参与有限. 需要有针对性的沟通,以提高公众对疟疾预防的认识和知识.
科学领域:
- 公共卫生 公共卫生
- 社交媒体分析 社交媒体分析
- 卫生沟通健康沟通
背景情况:
- 疟疾仍然是一个全球性的健康问题,中国的进口病例凸显了公众有限的认识.
- 新浪微博提供了丰富的数据集,用于分析在线讨论和公众对疟疾的关注.
研究的目的:
- 分析新浪微博上与疟疾相关的讨论,以了解公众的关注和意识水平.
- 为预防疟疾和知识传播提供有针对性的健康传播策略.
主要方法:
- 从新浪微博 (2019年1月 - 2024年8月) 收集了81,010条与疟疾相关的帖子.
- 采用描述性分析和自然语言处理 (主题建模,情感分析,命名实体识别).
- 在时间,空间和用户类型的维度上分析了网民的注意力.
主要成果:
- 对疟疾的关注是事件驱动的,在卫生活动和世界疟疾日 (约. 年度职位的20%.
- 负面事件比积极事件更长时间维持参与.
- 讨论主要集中在非洲 (超过60%),对亚洲和美洲的关注分散. 官方账户不经常发布文章;个人账户分享经验;非官方账户关注研究/疫苗.
结论:
- 在新浪微博上的疟疾讨论是事件驱动的,受疾病流行率和国际卫生合作的影响.
- 官方医疗账户的有限参与需要定制的沟通策略.
- 加强沟通对于提高网民对疟疾的认识和理解至关重要.
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