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Updated: Jan 10, 2026

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
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感知价值如何影响功能性零食消费意图? 一个基于世代差异的经验分析

Xinqiang Chen1, Xiu-E Zhang2, Jin Yin1

  • 1School of Economics and Management, Xiamen University of Technology, Xiamen 361024, China.

Foods (Basel, Switzerland)
|November 27, 2025
PubMed
概括

对于功能性零食营销来说,了解人们对感知价值的世代差异至关重要. Z和Y世代消费者表现出不同的价值观,影响他们的购买意图和价值敏感性.

关键词:
消费的目的是消费的意图.功能性零食是功能性的零食.代际差异是代际的差异.感知价值 感知价值 的价值.

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