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相关概念视频

Self-Regulation01:25

Self-Regulation

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Self-regulation, also known as self-control, encompasses a range of cognitive and behavioral processes that allow individuals to adjust their internal states and outward actions to align with socially acceptable norms and long-term goals. It plays a fundamental role in adaptive functioning, from resisting impulsive behaviors to persisting through challenging tasks. While its benefits are widely recognized, self-regulation is not limitless. Muraven and Baumeister's theory posits that...
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Assessing the gastrointestinal (GI) system is a complex process that begins with collecting subjective data. This data, collected through patient interviews, provides crucial insights into the patient's health history, perception patterns, and lifestyle habits, all contributing significantly to GI health.
Health Perception Patterns
Health perception patterns offer valuable insights into a patient's lifestyle habits and how they may impact their GI health. These patterns include:
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Perception is influenced by perceptual set, context, motivation, and emotion. Perceptual set, or perceptual expectancy, refers to the tendency to perceive things in a particular way, influenced by previous experiences and expectations. This phenomenon affects the interpretation of stimuli, creating a set of mental tendencies and assumptions that impact sensory perceptions of sound, taste, touch, and sight.
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Short-term regulation of food intake primarily involves neural signals from the gastrointestinal (GI) tract, blood nutrient levels, and GI tract hormones. Communication between the gut and brain via vagal nerve fibers plays a significant role in evaluating the contents of the gut. Clinical studies have shown that protein ingestion produces a more prolonged response in these nerve fibers compared to an equivalent amount of glucose. Additionally, the activation of stretch receptors caused by GI...
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Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
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Cognitive bias results from limitations in thinking and information processing, leading to systematic errors in judgment. Conversely, motivational bias stems from personal desires or emotions, causing distortions in perception to align with self-interest. Motivational bias influences how individuals perceive and attribute causes to events, often shaped by personal needs, goals, and self-esteem preservation. This bias can distort judgment, leading to inaccurate assessments of success, failure,...
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相关实验视频

Updated: Jan 10, 2026

Methods for Presenting Real-world Objects Under Controlled Laboratory Conditions
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感知价值如何影响功能性零食消费意图? 一个基于世代差异的经验分析.

Xinqiang Chen1, Xiu-E Zhang2, Jin Yin1

  • 1School of Economics and Management, Xiamen University of Technology, Xiamen 361024, China.

Foods (Basel, Switzerland)
|November 27, 2025
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概括
此摘要是机器生成的。

对于功能性零食营销来说,了解人们对感知价值的世代差异至关重要. Z和Y世代消费者表现出不同的价值观,影响他们的购买意图和价值敏感性.

关键词:
消费的目的是消费的意图.功能性零食是功能性的零食.代际差异是代际的差异.感知价值 感知价值 的价值.

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科学领域:

  • 消费者行为 消费者行为
  • 营销策略 营销策略
  • 代际研究是代际研究.

背景情况:

  • 感知价值显著影响消费者购买决策,特别是在功能性零食市场.
  • 价值观的世代差异为针对功能性零食的营销人员带来了独特的挑战和机会.
  • 现有的研究缺乏对不同价值维度如何影响不同世代的消费意图的全面了解.

研究的目的:

  • 开发和测试一个模型,检查感知价值维度对功能性零食消费意向的影响.
  • 调查价值观的世代差异 (Y世代与Z世代) 以及它们对消费意图的影响.
  • 为优化功能性零食的营销策略提供可操作的见解,基于代际价值观.

主要方法:

  • 利用感知价值理论来构建一个概念模型.
  • 在中国一代Y和一代Z消费者中进行了问卷调查.
  • 用部分最小平方结构方程建模 (PLS-SEM) 和模糊集定性比较分析 (fsQCA) 进行数据分析.

主要成果:

  • 自我导向的价值观 (功能,享乐) 对其他导向的价值观 (象征性,社会) 有积极的影响,这两者都会影响消费意图.
  • 观察到几代人的差异:象征性价值对Z一代的影响更大,而社会价值对Y一代的影响更大.
  • 与Y一代相比,Z一代的消费意向较高,对价值缺陷的敏感度更高.

结论:

  • 功能性零食公司必须定制营销策略,以应对特定的世代价值观.
  • 了解象征性和社会价值观的微妙影响是有效参与Z世代和Y世代的关键.
  • 该研究强调,需要采用适应性营销方法,考虑到不同世代的消费意图门和价值敏感性.