同一个语的两面:幽默吸引力可以通过感知幽默间接减少反应,但同时增加反应,而不依赖于感知幽默
Adam S Richards1, Nicholas S Curcio1, Sydney G Hall1
1Department of Communication Studies, Furman University, Greenville, SC 29613, USA.
Behavioral sciences (Basel, Switzerland)
|November 27, 2025
概括
疫苗接种信息中的幽默呼吁可能不会减少对威胁自由的语言的反应. 虽然感知幽默降低了反应力,但吸引力本身增加了它,对疫苗接种态度产生了负面影响.
科学领域:
- 心理学 心理学 心理学
- 公共卫生传播 公共卫生传播
- 行为科学 行为科学
背景情况:
- 威胁自由的语言可能会引发心理反应,减少对像疫苗接种这样的健康行为的积极态度.
- 幽默吸引力有时用于说服性沟通,但它们在缓解反应的有效性尚不清楚.
研究的目的:
- 调查幽默是否可以减少在疫苗接种信息中威胁自由的语言引起的心理反应.
- 为了检查幽默呼吁在COVID-19大流行期间对疫苗接种态度的影响.
主要方法:
- 在190名符合疫苗接种条件的参与者中进行了一项2x2的实验.
- 参与者接触到有关疫苗接种的社交媒体帖子,并有不同程度的威胁自由的语言和幽默的吸引力.
主要成果:
- 幽默的吸引力并没有减少威胁自由的语言对自由的威胁的影响.
- 在吸引力中感知到的幽默减少了反应力,但吸引力的存在也独立地增加了反应力.
- 幽默的吸引力最终减少了积极的疫苗接种态度.
结论:
- 幽默的吸引力对健康沟通中的抵抗动机具有复杂和潜在的反作用.
- 在设计有说服力的疫苗接种策略时,仔细考虑幽默的双重作用 (感知幽默与吸引力存在) 是至关重要的.
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