身体的尊严如何影响虚拟模特的选择和使用虚拟试衣室的意图
1School of Management, Tianjin University of Technology, Tianjin 300384, China.
Behavioral sciences (Basel, Switzerland)
|November 27, 2025
概括
消费者对身体的尊重显著影响了虚拟更衣室的使用. 更高的身体尊严导致选择一致的模型,增加信任和使用,受偏好薄型模型和独特性的影响.
科学领域:
- 消费者行为 消费者行为
- 电子商务 技术 技术 电子商务
- 人与计算机的交互
背景情况:
- 虚拟试衣室 (VFR) 利用增强现实,人工智能和身体扫描来改善在线购物.
- 现有的研究往往集中在VFR的一般消费者体验上.
- 影响虚拟模型选择和VFR使用意图的因素需要进一步调查.
研究的目的:
- 调查消费者对身体的尊重对虚拟模型选择的影响.
- 检查身体自尊,对虚拟模型的信任和VFR意图之间的关系.
- 探索薄理想偏好和对独特性需求的调节作用.
主要方法:
- 在中国进行了一项经验研究.
- 评估了参与者的自尊水平.
- 测量了虚拟模型选择,信任和使用VFR的意图.
主要成果:
- 拥有更高身体尊严的消费者更喜欢与自己的身体大小一致的虚拟模型.
- 高度的自尊与对虚拟模型的信任增加以及更高的VFR使用意图相关.
- 对薄型模型的偏好和对独特性的需求缓和了这些影响.
结论:
- 身体的自尊是影响消费者与VFR接触的关键因素.
- 了解这些心理因素可以优化VFR设计和营销策略.
- 调查结果为寻求增强虚拟更衣室采用的电子商务平台提供了宝贵的见解.
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