错误信息干预和在线分享行为:从两个预先注册的实地研究中吸取的经验教训
Jon Roozenbeek1, Jana Lasser2, Malia Marks1
1Department of Psychology, University of Cambridge, Cambridge, UK.
Royal Society open science
|November 27, 2025
概括
社交媒体错误信息干预措施对用户共享行为没有影响. 这可能是由于暴露率低和数据噪声,而不是干预效率不足.
科学领域:
- 社交媒体研究 社交媒体研究
- 心理学 心理学 心理学
- 沟通研究 沟通研究
背景情况:
- 社交媒体上的错误信息带来了重大挑战.
- 个人层面的干预对共享内容质量的影响还未得到充分研究.
- 以前的研究表明,在减少对错误信息的易受影响方面取得了一些成功.
研究的目的:
- 调查"注射"视频干预对社交媒体用户与负面情绪和不可靠内容的参与和共享的影响.
- 评估个人层面的干预如何影响社交网络上共享的内容质量.
主要方法:
- 使用Twitter/X广告活动进行了两项预先注册的纵向研究.
- 总共有967,640名用户被视为"注射"视频或控制视频的目标.
- 在活动后分析了干预对发布和转发行为的影响.
主要成果:
- 没有发现有意义的证据来支持这一假设,即接种疫苗的视频减少了对负面情绪内容的参与或来自不可靠来源的分享.
- 在干预后,没有观察到用户发布或转发Twitter行为有意义的变化.
- 调查结果可能受到Twitter/X的"模糊匹配"政策的影响,导致治疗合规性较低 (约. 7.5%的暴露率).
结论:
- 该研究的无效结果很可能是由于治疗不合规和数据噪声,而不是干预效率不足.
- 不同的统计分析和时间窗口可以产生不同的和矛盾的结果,突显了在现场研究中将噪音解释为信号的风险.
- 需要通过改进的方法进行进一步的研究,以准确评估错误信息干预的影响.
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