口服尼古丁袋包装中的颜色属性:人工智能引导的分析
Mahmood A Alalwan1, Lauren Long2, Elsa Alvarado2
1Center for Tobacco Research, The Ohio State University Comprehensive Cancer Center, The Ohio State University, Columbus, Ohio, USA alalwan.2@osu.edu.
Tobacco control
|November 28, 2025
概括
口服尼古丁袋 (ONP) 包装颜色通常表明口味和尼古丁强度,一些品牌使用不同的颜色方案来信号产品特征. 人工智能工具可以帮助监控这些包装特征.
科学领域:
- 控制烟草的控制方式
- 消费者行为 消费者行为
- 人工智能应用程序 人工智能应用程序
背景情况:
- 烟草行业战略性地使用包装颜色来影响消费者的看法,并可能绕过公共卫生政策.
- 了解包装设计,特别是颜色如何传达产品属性,对于有效监管至关重要.
研究的目的:
- 描述美国流行口服尼古丁袋 (ONP) 品牌的包装配色方案.
- 检查ONP包装颜色与产品特征 (如风味和尼古丁度) 之间的关联.
主要方法:
- 利用人工智能驱动的工具来分析来自美国ONP包装的公开图像的颜色方案.
- 根据美国销售数据,分析了59张代表七个最受欢迎的ONP品牌,口味和尼古丁度的图像.
- 促使人工智能确定包装中的颜色方案及其比例.
主要成果:
- 特定的颜色始终用于表示口味 (例如,蓝色表示薄荷,绿色表示冬绿).
- 颜色强度通常与尼古丁度相关,较低度的较浅色调代表较低度,较高度的较深色调代表较深度.
- 虽然一些品牌 (On!,Zeo,Zyn,Rogue) 使用颜色转换来表示尼古丁含量,但其他品牌 (Sesh,Velo,Zone) 则在各种度中保持统一的设计.
结论:
- ONP包装颜色似乎是故意设计的,旨在向消费者传达风味和尼古丁含量.
- 这些颜色关联可能会塑造消费者看法,并影响特定人口的吸引力.
- 人工智能工具提供了一种有价值的方法来监测ONP包装特征及其潜在的公共卫生影响.
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