将体现的对话代理的外观与信息情感相匹配,可以提高电子健康中的说服力
Chengkun Tang1, Li Wang2, Duanwei Pan3
1College of Humanities, Donghua University, Shanghai, China.
Scientific reports
|November 29, 2025
概括
将体现的对话代理的外观与信息语调相匹配,可以提高电子健康的说服力. 具有中立信息的专业代理人提高了信誉,而具有积极信息的休代理人改善了关系,与Elaboration概率模型和社会线索理论保持一致.
科学领域:
- 人与计算机的交互
- 认知神经科学 认知神经科学
- 卫生沟通健康沟通
背景情况:
- 嵌入式对话代理 (ECA) 越来越多地用于数字健康干预.
- 了解ECA设计如何影响说服力对于有效的电子健康至关重要.
- 现有的研究往往缺乏综合的神经和行为证据在多式联络提示.
研究的目的:
- 调查如何将ECA外观与信息情绪调调相匹配会影响电子健康说服力.
- 通过事件相关潜力 (ERP) 测量来探索潜在的认知过程.
- 测试从精细化概率模型 (ELM) 和社会线索理论中得出的预测.
主要方法:
- 利用ERP测量和42名与ECA互动的参与者的行为数据.
- 操纵了ECA的外观 (专业与休) 和信息的情绪基调 (中立与积极).
- 分析神经特征 (N400,LPP) 和自我报告的说服力水平.
主要成果:
- 带有中性信息的专业ECA显示了中央路线处理的神经标记 (减少N400,增加LPP),表明可信度.
- 带有积极信息的随意ECA通过社会关系进行了边缘路线的说服.
- 专业外观和中立语调之间的一致性产生了最高的行为说服力.
结论:
- 在优化电子卫生说服力方面,ECA外观和信息语调的战略匹配是关键.
- 这些发现支持ELM和社会暗示理论在解释多式联络暗示效应方面.
- 整合神经和行为数据为数字健康的ECA设计提供了新的见解.
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