体育赛事场景如何塑造城市形象和影响观众的倾向
Hongcai Song1, Yuchen Wang1, Jie Wei2
1School of Design, Jiangnan University, Wuxi, 214000, China.
Scientific reports
|November 29, 2025
概括
大规模的体育赛事通过将场景认知与情感识别和情感倾向联系起来,塑造城市形象和观众行为. 参与活动的动机进一步增强了这种联系,为城市发展提供了见解.
科学领域:
- 体育管理体育管理
- 城市规划 城市规划
- 消费者行为 消费者行为
背景情况:
- 大规模的体育赛事显著影响城市形象和观众参与.
- 对于活动组织者和城市规划者来说,了解将事件感知与行为结果联系起来的心理路径至关重要.
研究的目的:
- 研究体育赛事场景对城市形象构建和观众行为反应的影响.
- 检查情感认同的调解作用和参与动机的调节效应.
主要方法:
- 从2025年无锡马拉松438名参与者收集的实证数据.
- 结构方程建模 (SEM) 用于测试拟议的研究框架.
- 认知-影响-结合 (C-A-C) 模型与场景理论相结合.
主要成果:
- 场景认知对与事件相关的和与城市相关的情感认同都有积极的影响.
- 情感识别在场景认知和含义性倾向之间起到调解作用,与城市相关的识别显示出最强的影响.
- 参与动机调节了场景认知和情感倾向之间的关系.
结论:
- 场景理论和C-A-C模型适用于理解体育赛事的影响.
- 在体育赛事中有效的场景构建可以提高城市形象和观众参与度.
- 结果为活动管理,城市品牌和观众培养策略提供了实际意义.
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