清洁标签,完整和可持续:消费者对蛋白质产品了解多少?
Yaozheng Liu1, Heather M Keefer1, Megan Watson1
1Department of Food, Bioprocessing, and Nutrition Sciences, Southeast Dairy Foods Research Center, North Carolina State University, Raleigh, NC 27695.
Journal of dairy science
|November 29, 2025
概括
消费者希望蛋白质产品是完整蛋白质的良好来源,但缺乏对蛋白质要求和加工的了解. 一个理想的产品是全天然的,味道很好,并提供完整的蛋白质益处.
科学领域:
- 食品科学 食品科学 食品科学
- 消费者行为 消费者行为
- 营养 营养 营养 营养 营养
背景情况:
- 消费者对蛋白质强化产品的兴趣正在增长.
- 了解消费者对"清洁标签"",完整"和"可持续"的看法对于产品开发至关重要.
- 消费者对蛋白质声明,加工和新型食品技术的了解有限.
研究的目的:
- 评估消费者对蛋白质产品关键属性的看法.
- 调查有关蛋白质成分,声明和加工的消费者知识差距.
- 为了确定消费者对理想的蛋白质强化产品特征的偏好.
主要方法:
- 通过两个在线调查 (n=485,n=505) 收集定量数据.
- 通过五个重点小组 (n=32个消费者) 收集定性数据.
- 利用各种各样的调查问题类型,包括规模化,多选项和开放式问题.
主要成果:
- 消费者寻找"良好的蛋白质来源"和"完整蛋白质"的产品,但缺乏对这些术语的明确理解.
- 一个"完全天然"的产品,具有"完整的蛋白质"和优越的味道是理想的.
- 乳制品蛋白质是偏好的味道,而植物蛋白质被认为是更可持续和道德的.
结论:
- 需要对蛋白质术语,加工和精密发酵等食品技术进行大量的消费者教育.
- 产品开发应该侧重于清晰地传达蛋白质的益处,并解决味觉的感知.
- 将产品属性与消费者价值观 (自然性,口味,可持续性) 保持一致,是市场成功的关键.
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