在Instagram上探索成年人 ортодонтика趋势:内容,参与度和感知的横截面试点研究
Ramya Vijeta Jathanna1, Vinod Rakesh Jathanna2, Rithesh Bangera3
1Department of Orthodontics and Dentofacial Orthopedics, Manipal College of Dental Sciences, Manipal Academy of Higher Education, Manipal, India.
International journal of dentistry
|December 1, 2025
概括
关于成年人牙科的顶级Instagram帖子主要是来自牙科专家的营销内容. 加强牙科专业人员的社交媒体存在,可以改善患者教育和对正治疗的认识.
科学领域:
- 矯正牙科 矯正牙科是一種矯正牙科.
- 社交媒体分析 社交媒体分析
- 数字健康传播数字健康传播
背景情况:
- 社交媒体平台越来越多地用于传播与健康相关的信息.
- 了解Instagram上成人牙科内容的风景对于有效的沟通至关重要.
研究的目的:
- 评估有关成人牙科的Instagram帖子中的账户凭据和内容.
- 分析这些帖子的格式,内容,作者凭证和参与度.
主要方法:
- 一项基于网络的横截面研究分析了使用五个成人牙科标签的前50个Instagram帖子.
- 数据收集涉及手动选的帖子格式,内容,凭证,角色和参与率.
- 使用了描述性统计和推断测试 (皮尔森的奇平方,费舍尔的精确).
主要成果:
- 大多数职位 (48%) 来自正牙医,其次是患者 (44%).
- 大多数内容是基于图像 (82%),自我推广 (76%) 和以营销为导向 (89.5%).
- 一个患者的体验视频获得了高参与度 (4.18%) 和7615个喜欢.
结论:
- Instagram是一个重要的平台,用于信息和营销在成年人牙科.
- 牙科专业人员的更多参与可以提高患者的教育和对正牙治疗的认识.
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