对考虑联合制作的电影和电视企业供应链融资的进化游戏分析
Ye Zhen1, Hui Li1, Wenli Wang1
1School of Economics and Management, Taiyuan University of Science and Technology, Taiyuan, China.
PloS one
|December 2, 2025
概括
电影和电视公司面临着资金缺口. 一个三方进化游戏模型表明,强大的谈判技巧和与销售平台和银行合作对于成功的电影融资和制作至关重要.
科学领域:
- 商业和经济学 商业和经济学
- 媒体研究 媒体研究
- 游戏理论 游戏理论
背景情况:
- 电影和电视企业在可视化阶段经常遇到财务限制.
- 现有的融资选择包括联合制作协议,供应链融资和银行贷款,或它们的组合.
研究的目的:
- 开发一个三方进化游戏模型,分析电影企业,销售平台和银行的战略选择和融资行为.
- 调查企业资本,生产成本和谈判能力等因素对战略决策的影响.
主要方法:
- 构建了一个三方进化游戏模型.
- 分析三个参与方的运营策略,投资和融资行为.
- 检查企业资本,电影制作成本和版权收购成本如何影响战略选择.
主要成果:
- 销售平台只与电影企业接触,如果他们拥有强大的谈判能力.
- 电影制作成本的增加需要电影公司提高谈判技巧.
- 销售平台的合作使电影能够积极完成;不合作限制了资本.
- 低生产成本允许银行融资,即使没有平台合作,但高成本可能会导致负面的完成策略,尽管银行支持.
结论:
- 该研究提供了理论支持,以缓解电影和电视行业的融资困难.
- 建立了电影企业,销售平台和银行之间合作的理论框架,以应对融资挑战.
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