关于器官和组织捐赠和移植的媒体叙述:发表内容的反射分析
Gleyciane Santos Vieira1, Rafael Rodrigo da Silva Pimentel1,2, Rosane Almeida de Freitas3
1Universidade de São Paulo, Escola de Enfermagem, São Paulo, SP, Brazil.
Revista da Escola de Enfermagem da U S P
|December 3, 2025
概括
数字媒体显著影响着公众对器官捐献和移植的看法. 然而,关于捐献和移植过程的碎片化报告可能会阻碍公众的理解,需要综合的沟通策略.
科学领域:
- 医学沟通 医学沟通
- 公共卫生 媒体分析
背景情况:
- 数字媒体在塑造公众对敏感健康话题的看法方面发挥着至关重要的作用.
- 了解媒体报道对于有效的公共卫生活动至关重要.
研究的目的:
- 分析有关器官和组织捐赠和移植的出版物的频率和内容.
- 从2018年到2023年,检查巴西主要数字报纸 ("Folha de São Paulo"和"O Estado de São Paulo") 的报道情况.
主要方法:
- 采用了一种定量-定性方法.
- 317份报告使用主题和话语标准进行了分析.
- 软件SPSS®和IRAMUTEQ®有助于进行分析.
主要成果:
- 积极的内容占主导地位 (71.9%),重点是"移植" (60.57%),在2023年8月至9月达到顶峰.
- 主要主题包括"激励/推广"和"信息",其中心脏是被引用最多的器官.
- 分析揭示了关于移植,家庭拒绝,异种移植和流行病影响的讨论.
结论:
- 数字媒体对公众对器官捐献和移植的看法产生了重大影响.
- 关于特定过程阶段的分离报告可能会损害公众的全面理解.
- 综合和持续的沟通策略对于培养强大的捐赠文化至关重要.
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