点击关心,关心地球:远程医疗采用的可持续营销驱动器
1Department of Travel, Tourism and Entertainment Services, Istanbul Beykent University, Istanbul, Turkiye.
Telemedicine reports
|December 4, 2025
概括
强调远程医疗对健康和环境的好处,增加了公众的接受度. 对提供者的信任进一步加强了用户的意图,促进了可持续的医疗保健采用.
科学领域:
- 医疗保健服务研究 医疗服务研究
- 可持续的营销 可持续的营销
- 行为科学 行为科学
背景情况:
- 远程医疗提供了健康,环境和便利性的综合利益,将其定位为可持续的服务创新.
- 了解影响远程医疗采用的因素对于促进生态效率和以患者为中心的医疗保健至关重要.
研究的目的:
- 检查感知到的健康,环境和便利性好处如何影响使用远程医疗的态度和意图.
- 调查对提供者信任对使用远程医疗的态度和意图之间的关系的调节作用.
主要方法:
- 与400名成年远程医疗用户或潜在用户进行的横截面在线调查.
- 使用部分最小平方结构方程建模 (PLS-SEM) 分析的数据有5000次启动.
主要成果:
- 感知到的环境,健康和便利性好处显著和积极地影响了对远程医疗的态度.
- 态度是使用远程医疗的行为意图的强有力的预测因素.
- 对提供者的信任显著加强了态度和意图之间的关系.
结论:
- 强调健康和环境价值是提高公众接受远程医疗的关键.
- 将可持续营销原则与计划行为理论相结合,为了解远程医疗的采用提供了一个框架.
- 通过专注于其生态效率和以患者为中心的医疗保健属性,可以推动远程医疗的采用.
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