有限合理化:接受在选择后和分配后合理化中的作用
Kurt P Munz1, Adam Eric Greenberg1, Vicki G Morwitz2
1Department of Marketing, Bocconi University.
Psychological review
|December 4, 2025
概括
合理化源于接受结果,而不仅仅是做出选择. 对任何结果的更高的接受,即使是未经选择的结果,也会导致更大的合理化,挑战不和理论.
科学领域:
- 心理学 心理学 心理学
- 认知科学 认知科学
- 社会心理学 社会心理学
背景情况:
- 人们经常通过更积极地看待选择后的选择来合理化选择.
- 现有的理论表明,理性化源于选择或自我感知的行为.
- 认知失调理论解释了合理化作为一种机制,以减少选择和不利特征之间的不一致性.
研究的目的:
- 提出结果的接受,而不是选择的行为,驱动合理化.
- 调查接受作为一个调节器的合理化在选择和分配的结果.
- 通过证明合理化可以发生在没有个人选择的情况下来扩大不和理论.
主要方法:
- 总共进行了7项实验,共有2,557名参与者.
- 这项研究研究了结果接受与合理化之间的关系.
- 研究了影响结果接受的因素,如自由,最终性和同意.
主要成果:
- 接受一个结果,不管它是不是个人选择,显著预测合理化.
- 接受结果的更高水平与合理化程度的增加相关.
- 这些发现挑战了对不和效应的选择的必要性.
结论:
- 结果的接受是合理化的关键驱动力,超越了个人选择.
- 矛盾理论可以扩展到包括个体接受他们没有选择的结果的情况.
- 这项研究将异调理论与其他合理化框架联系起来.
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