:

Kurt P Munz1, Adam Eric Greenberg1, Vicki G Morwitz2

  • 1Department of Marketing, Bocconi University.

Psychological review
|December 4, 2025
PubMed
概括

合理化源于接受结果,而不仅仅是做出选择. 对任何结果的更高的接受,即使是未经选择的结果,也会导致更大的合理化,挑战不和理论.

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