平衡速度和体验:在数字媒体消费中播放加速的认知和情感影响
Rich Yueh1, Jonathan Lim1, Ye Li1
1School of Business, University of California, Riverside, Riverside, CA, United States.
Frontiers in psychology
|December 8, 2025
概括
更快的视频播放增加了感知失真,并略有降低了满意度. 诸如测试预期等激励性线索可以提高参与度,特别是对于学生来说,但不会改善学习成果.
科学领域:
- 媒体心理学 媒体心理学
- 人与计算机的交互
- 认知科学 认知科学
背景情况:
- 播放速度控制是常见的,但它们对用户体验的影响尚不清楚.
- 了解观众对加速视频的反应对于有效的媒体设计至关重要.
研究的目的:
- 研究视频播放速度如何影响认知参与,情绪和行为意图.
- 为了确定激励的线索,如测试期望,适度这些效应.
主要方法:
- 三个预先注册的实验,成年参与者以标准或加速速度观看视频.
- 在一些研究中操纵了测试期望和客观绩效评估.
- 通过自我报告尺度和客观测试成绩收集数据,使用ANOVA进行分析.
主要成果:
- 加速播放持续增加感知失真,降低满意度.
- 认知参与和不适因内容和受众而异;演讲者的感知取决于背景.
- 测验期望提高了学生在更快的速度上的参与度;根据速度,没有发现行为意图或目标绩效的显著差异.
结论:
- 播放速度显著影响观众的体验,在效率和质量之间进行权衡.
- 内容类型,受众和动机等上下文因素是关键的调节者.
- 战略性地实施速度控制,特别是在教育领域,可以优化用户体验和效率.
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