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在个性化的气候灾难准备信息中,通过近接线索增强气候弹性
Nurit Nobel1,2, Michael Hiscox3,4
1Center for Sustainability Research, Department of Marketing and Strategy, Stockholm School of Economics, Stockholm, Sweden. nurit.nobel@hhs.se.
Nature human behaviour
|December 8, 2025
概括
定位气候风险信息显著提高了房屋所有者对灾难准备的参与. 这种简单的行为干预使寻求野火信息的可能性增加了一倍,使风险变得更加有形和可操作.
科学领域:
- 环境心理学 环境心理学
- 适应气候变化 适应气候变化
- 行为科学 行为科学
背景情况:
- 与气候有关的灾害,如野火和洪水,给全球带来了越来越大的风险.
- 激励公众采取防范措施来应对这些灾害是一个重大挑战.
研究的目的:
- 评估行为干预在增加房屋所有者对气候风险信息的参与方面的有效性.
- 确定本地化风险通讯是否有助于加强灾难准备行动.
主要方法:
- 一个预先注册的实地实验,涉及12985名澳大利亚在野火易发地区的房主.
- 接受局部风险信息的参与者与接受通用通信的参与者之间的参与水平的比较.
主要成果:
- 收到本地化信息的参与者寻求野火准备信息的可能性是两倍 (OR=2.03,95% CI:1.33-3.16).
- 与通用风险沟通相比,干预显著增加了参与度.
结论:
- 将近位线索,如当地郊区名称,整合到气候风险沟通中,是一种有效的行为干预.
- 这种方法减少了心理距离,增强了地方依恋,促进了气候适应.
- 本地化消息提供了一个可扩展的,低成本的策略,以改善灾害准备和减轻气候灾害的影响.
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