一个声音和愿景:RISE网络如何建立集体身份,作为战略传播的基础
Elizabeth Troutman Adams1, R Craig Lefebvre2, Mia-Cara Christopher2
1RTI International, 3040 East Cornwallis Road, RTP, Durham, NC, 27709, USA. etroutmanadams@rti.org.
Harm reduction journal
|December 8, 2025
概括
稳定与参与 (RISE) 干预的HEAL研究网络开发了沟通支柱,以建立集体身份. 这些支柱指导着研究成果的传播,并确保在各个团队之间传递一致的信息.
科学领域:
- 公共卫生 公共卫生
- 医疗保健服务研究 医疗服务研究
- 翻译科学 翻译科学
背景情况:
- 建立集体认同对于研究网络来说至关重要,以有效地传达共同的价值观和研究要求.
- 在研究传播中,定义和传达集体身份的战略过程往往被忽视.
- 稳定与参与 (RISE) 干预的HEAL研究网络通过共同创建沟通支柱来解决这个问题.
研究的目的:
- 描述RISE网络共同创建沟通支柱以建立集体身份的过程.
- 用共同的价值观和研究要求来框架传播活动.
- 展示如何在多元化的研究网络中形成和传达集体身份.
主要方法:
- 一个面对面的研讨会使项目团队参与,以确定其研究计划的核心价值观和代表性属性.
- 传播协调员使用数字白板软件从研讨会材料中合成了主题.
- 核心价值观和价值主张被提炼出来,以促进跨研究站点的共同集体身份.
主要成果:
- 建立了四个沟通支柱:与社区进行研究,以吸毒者的生活和经历为中心,强调科学严谨性和诚信,并关注社会决定因素.
- 这些例子说明了项目团队如何在整个研究过程中体现这些支柱.
- 这些支柱为RISE生产的证据的规划和传播向各种最终用户提供信息.
结论:
- 研究网络中的独立调查人员可以使用战略沟通和社交营销原则来创建集体身份.
- 可以制定一个有力的叙述,传达网络的贡献.
- 这个过程为成功的研究传播计划奠定了基础.
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