为什么用户从寻求知识的行为过渡到知识贡献的行为? 来自社会问答社区的证据
Zhongyang Xu1, Zhiqian Meng2, Xingshang Yu3
1School of Information Management, Nanjing University, Nanjing, 210023, China; Laboratory of Data Intelligence and Interdisciplinary Innovation, Nanjing University, Nanjing, 210023, China.
Acta psychologica
|December 9, 2025
概括
了解用户的动机和信任是在线社区知识贡献的关键. 内在和外在的因素,特别是人际信任,驱使用户不寻求有效地分享知识.
科学领域:
- 社会科学 社会科学 社会科学
- 信息科学 信息科学 信息科学
- 人与计算机的交互
背景情况:
- 社交问答 (Q&A) 社区依赖用户参与知识共享.
- 了解从知识寻求到知识贡献的转变对于平台的可持续性至关重要.
研究的目的:
- 调查用户从寻求知识到知识贡献的转变背后的激励和基于信任的机制.
- 开发和测试一个统一的理论框架,整合动机和信任理论.
主要方法:
- 基于共变的结构方程建模 (SEM) 和引导式分析.
- 数据来自社会问答社区的452个有效样本.
主要成果:
- 寻求知识积极影响内在的 (利他主义,自我效能,情感同理心) 和外在的动机 (平台奖励,社会需求,群体认同).
- 大多数动机,特别是利他主义,自我效能,平台奖励,社会需求和群体认同,显著促进知识贡献.
- 内在和外在的动机部分调解了知识寻求-贡献关系,通过平台和人际信任加强,人际信任的影响更大.
结论:
- 动机和信任是社交问答平台用户参与和知识贡献的关键驱动因素.
- 平台管理人员应实施策略来增强用户的动机 (例如,奖励,自我效能,群体认同) 并建立多层次的信任,以促进可持续的社区增长.
相关概念视频
Social Proof
31.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
31.4K
Impact of Individuals on Individuals
337
Human behavior is intricately shaped by social influences that arise from interactions with others in diverse contexts. These influences not only mold beliefs and attitudes but also drive the regulation of behaviors through both direct communication and observational learning. The study of these processes falls within the domain of social psychology, which seeks to understand how individuals are affected by and affect those around them.Mechanisms of Social InfluenceDirect social influence...
337
Conformity
47.8K
Conformity is the change in a person’s behavior to go along with the group, even if that person does not agree with the group.
47.8K
Social Exchange Theory
39.4K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
39.4K
Social Exchange Theory
347
As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
347
Persuasion Strategies
42.9K
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
42.9K


