积极参与增加了客户与兽医诊所灾难准备资源的互动
Danielle Scott1, Janelle Scott1, Alison Meindl1
11Department of Clinical Sciences, College of Veterinary Medicine and Biomedical Sciences, Colorado State University, Fort Collins, CO.
Journal of the American Veterinary Medical Association
|December 10, 2025
概括
与被动方法相比,积极分发物灾害准备资源的QR码增加了客户网站访问量5.3倍. 这凸显了直接参与促进物安全规划的有效性.
科学领域:
- 兽医医学 兽医医学 兽医医学
- 应急准备 应急准备 应急准备
- 客户参与 客户参与
背景情况:
- 对兽医客户来说,有效地沟通灾难准备资源至关重要.
- QR 代码提供了一个数字通道来访问重要信息.
- 优化QR码分发可以提高客户对准备材料的参与度.
研究的目的:
- 为了比较主动与被动QR码分发的有效性.
- 评估对兽医客户访问灾难准备网站的影响.
主要方法:
- 在兽医诊所环境中进行前性试验.
- 积极 (交付) 与被动 (发布) QR 代码分布的比较.
- 使用网络分析和统计分析跟踪网站参与度.
主要成果:
- 当客户积极分发QR码时,客户使用QR码的可能性增加了5.3倍.
- 与被动方法相比,主动分发显著增加了网站访问量.
结论:
- 积极分发QR码是一种更有效的策略,可以让客户参与到灾难准备资源中.
- 兽医团队可以利用简短的客户互动来促进物灾害准备.
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