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为西班牙裔人量身定制的T2D风险沟通:种族认可者对健康的影响和分享意图
Juan Mundel1, Mohammed Madouh2, Maricarmen Vizcaíno3
1Department of Advertising and Public Relations, College of Communication Arts & Sciences, Michigan State University, East Lansing, MI, USA.
以西班牙裔支持者为特色的文化定制的健康信息可以提高西班牙裔受众对2型糖尿病 (T2D) 预防的参与和意图. 真正的表现和相关的建议提高了信息的有效性.
科学领域:
- 公共卫生 公共卫生
- 卫生沟通健康沟通
- 医疗保健中的文化能力.
背景情况:
- 之前的研究表明,西班牙裔受众更喜欢西班牙裔赞助商的广告.
- 预防2型糖尿病 (T2D) 运动的有效性需要文化相关的信息.
研究的目的:
- 通过使用西班牙裔认可者,检查文化定制的T2D风险沟通的有效性.
- 评估西班牙裔支持者如何影响观众参与,广告态度和信息共享意图.
主要方法:
- 使用了一种解释性的顺序混合方法方法.
- 定量阶段:测量了西班牙裔观众对西班牙裔与白人赞同者的广告的反应.
- 定性阶段:通过采访探索了对健康信息的文化相关性的看法.
主要成果:
- 西班牙裔参与者与西班牙裔支持者更多地联系在一起,表现出有利的广告态度和对健康行为和信息共享的意图增加.
- 文化相关的营养建议和真实的代表性提高了推的有效性.
- 定性数据强调了文化定制在T2D风险沟通中的重要性.
结论:
- 在健康信息中增强文化相关性,包括西班牙裔饮食传统,提高有效性.
- 文化定制的预防活动可以增加西班牙裔社区的说服力.
- 调查结果为针对T2D预防的公共卫生倡议和广告商提供了洞察力.
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